Salterra Resort & Spa

Design an identity for a luxury resort appealing to the adventurous guest on South Caicos.

Objective—

Services—

The logo features both chiseled edges and flowing curves inspired by the union of salt and water.

Buoyancy comes to life through floating type. Poetic headlines rise to the top and dense body copy sinks to the bottom.

Icons communicate the time that a particular collateral has been designed for: dawn, day and night. Due to the lack of a landfill, the island’s dedication to using compostable items is key.

A linen-bound, limited edition of Salt: A World History was exclusively produced for the resort to share the rich salt mining history of the island.

Colors are inspired by the island’s flamingos, rich soil, ocean waters, and sandy beaches.