Red Kap

A digital lookbook showcasing Red Kap’s uniform apparel offerings. With a goal of encouraging customers to pause and engage, custom, interactive games communicate the uniform innovation benefits. These games provide an intuitive understanding of the products and create a small moment of fun, reinforcing Red Kap’s motto that when you feel safe and comfortable in what you’re wearing, there’s more room to enjoy the day.

Services—
Editorial Design
Game/Interaction Concept

Credits—
Development: Sofia Villarino
Creative Direction: Sabina Syed