Mucho Gusto

A bespoke identity crafted for a vibrant Mexican eatery, drawing inspiration from the cobblestone roads of San Miguel de Allende and the arched windows of the Parroquia de San Miguel Arcángel.

Services—
Brand Identity
Signage
Collateral + Menu Design

Credits—
Photography: Mimi Lie

animated GIF with film photos of restaurant menus, food and drinks
a circular blade sign with a blue and pink MG mongoram
tablescape of Mexican food and a dinner menu with colorful illustrations
bartender wearing a dark green apron with the Mucho Gusto logo engraved into a leather patch
three colorful illustrations inspired by street food signs advertising fresh ingredients, hot food, and cold beers
a floral arch inside a festive Mexican restaurant with a neon sign reading "Mucho Gusto Chicago"
a bright blue fabric awning with pink logo reading Mucho Gusto Barra + Cocina
red arched lettering on a pink backgroud
a woman reading a drinks menu on the sunny patio of a Mexican restaurant
colorful illustrations inspired by street food signs
wall art depicting a woman pouring shots of alcohol
rotating GIF of logos and icons
colorful drink menus held in front of a wall of greenery