Duluth Trading Co Men's SS25

Duluth Trading Co Men’s SS25

The goal was to reignite enthusiasm around proprietary fabric technologies while reintroducing them to existing customers and educating new ones. Dale, the Duluth Techxpert, brings Duluth Trading Co.’s three signature fabric innovations to life through hands-on, real-world testing.

Services—
Campaign Concept
Art Direction
Campaign Branding
Email Design
Social Media Content
Digital Graphics

Credits—
Photo: Tom Rafalovich
Video: Fresh Coast Collective
Creative Director: Lanea Martin
Designer: Lindsay Castleman
Co-Art Director: Genna Hanson
Copywriter: Gus Merwin

man with a magnifying glass analyzes the fabric of a lounging man's shirt

"microscopic vents for macro-cool comfort" is written on a grid paper while illustrated fans represent Duluth Trading Co's proprietary Breezeshooter fabric

Man is standing on a white dock fishing a dry pair of shorts out of a lake

man walks canoe out of a lake carrying an oar and wearing long brown water resistant pants

"wet to dry in the blink of an eye" is typed onto light green grid paper. An illustrated fish out of water represents Duluth Trading Co's proprietary Dry on the Fly fabric

a website mockup with a scientist testing the cooling power of Duluth Trading Co's Armachillo fabric

a scientist measures the crouch gusset of a man playing shuffleboard

"Crafted with made-in-the-jade cooling tech" is typed onto light green grid paper. An illustration of a jade rock represents Duluth Trading Co's proprietary Armachillo fabric

Email mockups showing men participating in outdoor activities in comfortable clothing

Email mockups showing men outdoors in comfortable clothing