Duluth Trading Co Fall/Winter 2024

Duluth Presents…a spirited winter holiday campaign conceived through cross-team collaboration to embrace the chaos of the season through Duluth Trading Co’s signature humor. The campaign showcased how everyone wears Duluth, both in front of and behind the camera, and came to life through a photoshoot, social-first video content, email, and retail experiences.

Services—
Campaign Branding
Art Direction

Credits—
Campaign Photography + Video: Fresh Coast Collective
Creative Director: Lanea Martin
Studio Photography: Nikki McGraw
Designers: Lindsay Castleman, Jane Salerno